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AMRITA BHENDE

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Amrita started singing at the very early age of 5. Her father, Nandu Bhende, the famous Rock Star, first introduced her to the art of singing. She was introduced to jingles by the famous music composer, Vanraj Bhatia. She has done numerous jingles for T.V like the well known "narangi sa rasila" Rasna ad as well as Bakeman's biscuits, Melody chocolates, Eclairs, Dalda, Cadbury's Gems, Nutramul, Swad which she did in 7 languages. The list goes on to more than a 100. She has also sung for T.V. serials. She has completed 6 grades of piano with the Trinity College of London. She takes an active interest in theatre and has been part of it in school as well as on professional level. She has acted in Janak Toprani's Joe Egg and Hima Devi's Tabula Rasa. She was also a part of the film on Nehru by Sai Paranjpe.

Multi-talented as she is, yet Amrita considers singing as most important to her. She has done 3 albums, Hi-Ho, a nursery rhyme album, Diwali Diwali and HMV'S "KAUN HAI WOH" in 1997. The album was supported with the video of her title song which received heavy rotation on all the television channels. Amrita was nominated for the MTV Best Newcomer Award for this album. She was 'the artiste of the month' for "The Good Morning Show" on Star Plus in December '97. She performed at the Spring Festival in Korea where she represented India along with her father. She has also performed to great acclaim at various metros in India.

As part of an exchange programme, Amrita visited Israel while in her third year of BA in Sociology. She has completed her post graduation in ‘Social Work’ with a specialization in 'Family and Child Welfare' at the renowned Tata Institute of Social Sciences, Mumbai in 2001. She joined a Mumbai-based Non-Governmental Organisation (NGO), Committed Communities Development Trust (CCDT), immediately afterwards and is currently working there.

Amrita heads a CCDT project, DANCING FEAT, in collaboration with the Shiamak Davar Institute of Performing Arts and 9 other NGOs. Reaching out to over 700 children, this innovative pilot project uses dance as a form of therapy to reduce the vulnerability of children at risk/affected by HIV/AIDS. In this capacity, she just attended the IX International HIV/AIDS Conference in Barcelona, Spain (7th – 12th July, 2002), where her abstract was selected for a presentation.

Click on the link for the article  "To Aid or Not to Aid" and pictures .


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